Retail Strategy is defined as “ A clear and definite plan that retailer outlines to tap the market and build a long term relationship with the consumer”.A retail strategy mix also involves a combination of factors: location, operations, goods/services offered, pricing, atmosphere and customer services, and promotion. To flourish, a firm should strive to be dominant in some aspect of its strategy and thus reach power retailer status.
Techniques of Developing Retail Management Strategy (15 of 40 Slides)
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