67. Modern Marketing and Marketing Strategy

Developing plans and strategies for Modern Marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smart phones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses. This definition of Modern marketing rightly emphasizes the focus of marketing on the customer, while at the same time implying a need to link to other business operations to achieve profitability. The Five Tenets of Modern Marketing are (1) Target Opportunity (2) Engagement (3) Conversion (4) Analysis (5) Market Technology and Social Media.

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